For ecommerce pet models, the homepage typically acts like the business entrance door for Individuals who have not selected a class nonetheless.
They want to see inventory depth, useful navigation, and if the store appears proven enough to purchase from.
That sort of wide believe in signal matches retail store-intent keywords and phrases much better than forcing each url right into a further collection web page.
So this marketing campaign stays pointed at the foundation URL on purpose.
Petsky media & products visuals
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